Yepa Yapa - Brand Identity
There are many things that make us happy, and enjoying a popsicle is one of them. This project is inspired by happiness, endorphins, and all the chemical reactions that happen when we’re happy. Happiness is an indescribable feeling that always makes us feel good; it’s natural and refreshing, just like a good popsicle. For Yepa Yapa, we developed the naming, visual identity, and communication tone. #HappinessOnAStick