The Parking Lot - Brand Identity
The Parking Lot is the city’s go-to hub for food trucks serving up innovative culinary experiences. Born from a mix of people with different backgrounds and destinations, it invites you to pause, connect, and enjoy the journey. We crafted a brand identity that embodies the intersection of people and street culture—covering everything from naming and graphic elements to communication style and custom iconography. So whether you're a foodie in search of something new or just looking for a change of pace, TPL is the perfect place to pull over for a while.