Tacos Hermanos - Visual Identity
They say friends are the family you choose. Los Tacos Hermanos reached out to us with the idea of building a brand that would challenge traditional Mexican restaurant branding. Together, we focused on ensuring their graphic design reflected their greatest quality: their passion for family and bringing people together at the table through great food. In the brand-building process, we took inspiration from the strongest visual reference of their cuisine: the tortilla. We deconstructed its uses, played with its textures, studied its applications, and reinterpreted its shape to incorporate it into a design with the movement and balance needed to reflect their personality. The best part is, that even though we hadn’t met, we’re already family!