Plaza Merliot - Campaign
2020 was a great communication challenge for brands in general, and during the reopening phase, the key was to create a positive message that would instill security and trust. Plaza Merliot approached us to design a reopening strategy and campaign. We were inspired by the feeling of reliving the moments that connected the public with "La Plaza." Both the management, tenants, and consumers were excited to return safely and keep smiling. We developed the campaign concept, key messages, and visuals.