PathLights - Visual Identity
PathLights is a guide through loss, grief, and pain. An organization in Houston, Texas, that helps individuals navigate the grief of losing someone or something. A grief that is normal, natural, and lighter when shared with others. Conceptually, we were inspired by the illuminated path of "re-connection" with ourselves, by "connecting" with a community after having lost a "connection" with a person, pet, place, profession, etc. We developed the creative concept, naming, and visual identity of the brand.