Pasos Verdes - Content Strategy
Pasos Verdes aims to show us how to live a more sustainable life through certified products. Working alongside them, we learned about their brand and philosophy to project their personality and attributes through photoshoots, communication tone, and graphic pieces. We communicated these elements through their digital platforms, balancing their commercial needs with their image. Our goal is to grow and strengthen their digital community through partnerships with brands and projects, all aligned with their philosophy of living "a greener life, one step at a time."