We believe that every action, no matter how small, has a ripple effect.
Every action sparks change.
Every action sparks change.
Inspired by the "Domino Effect", we partnered with Glasswing and the U.S. Embassy to design the campaign for "Participa+", a social movement aimed at motivating young people to engage in volunteer work through organizations that create a positive impact in our society.
Our strategy focused on key messages that placed the audience at the center of the action, reinforcing the idea that their involvement can drive real change. To amplify this message, we collaborated with strategic partners, including influencers, companies, public figures, associations, and NGOs—all aligned with the same social purpose.
To further engage the audience, we developed and promoted two interactive digital initiatives, fostering interest and participation. The campaign’s visual identity was designed to be bold, eye-catching, and emotionally resonant, ensuring it captured attention while clearly communicating the message.
The campaign culminated in Parque Cuscatlán with an event that connected young people with volunteer opportunities—bringing our core message to life:
When you take action, everything changes.
When you take action, everything changes.
