Parque Cuscatlán - Campaign
We found this project truly refreshing, and it’s incredibly rewarding to achieve outstanding results—not just visually, but strategically as well. We developed a comprehensive strategy that leveraged social media dynamics, encouraging the community to share their best memories at the park. This, in turn, reinforced the importance of preserving the space that makes these experiences possible. What started as online interactions transformed into real-world engagement. People joined tree-planting and clean-up initiatives, emotionally and actively investing in the park’s care. The Cultura Cuscatlán campaign is a reminder that the park is made for you—and should be cared for by you. It’s our park, Cuscatlán Park—the place where precious things happen.