ORIENTA - Visual Identity
ORIENTA is a company made up of a talented team of psychologists dedicated to guiding individuals toward a better path for their personal and professional growth. By assessing the brand, we refine its business focus and enhance it through a refreshed logo, tagline, and an engaging visual identity tailored to the end user. The challenge was to shift the perception of psychological counseling, moving away from a purely clinical view. Inspired by the concept of a sliding puzzle, we shaped the project around the idea that vocational guidance is about uncovering and aligning the aptitudes and attitudes already within an individual for their benefit.