Openlands - Visual Identity
Openlands envisions a region with a vast landscape featuring an extensive network of land and water trails, tree-lined streets, and public gardens—accessible to all urban residents. The biggest challenge of the project was redesigning the logo while meeting key requirements: -Preserve the tree as the central figure. -Capture the organization’s legacy and mission. -Visually modernize the overall design. We drew inspiration from an aerial view of land and water trails, resembling tree branches and roots. This approach led to a modern icon that directly represents Openlands' legacy. The same graphic principle was applied to the typography, with subtle refinements to create better balance and unity between the symbol and logotype. This is how we reimagined the Openlands logo—honoring its past while looking toward the future