Marina 33 - Visual Identity

The rebrand of Marina 33 was a challenging yet rewarding process, as it involved more than just a visual update. We developed a strategy that aligned with their internal renovation, supporting a significant shift in their concept. They moved to a new location, revamped their gastronomic offerings, and transitioned from a "Fine Dining" establishment to an "American Comfort Food" concept. Visually, we chose a tide abstraction as the main graphic element, steering clear of overused thematic motifs commonly seen with competitors. This allowed us to create a unique and fresh identity for the brand.