Lilu - Visual Identity
Working on a brand with personal significance is a unique experience that challenges us to blend emotional elements with the functionality that branding must carry. This is something we applied throughout the graphic and conceptual development of Lilu. Lilu is a personal care brand that was born 17 years ago from the hard work, love, and dedication of a daughter and her mother. Their main goal was to reflect these values in a rebrand that would allow them to adapt to a new image while maintaining creative flexibility in their products. Our conceptual foundation is eternal spring, where everything blooms and grows. This is how Lilu operates, with endless inspiration drawn from shapes and scents. We translated this idea into their logo, graphic style, specific pieces, and tone of communication. Everything to highlight what is natural and beautiful.