J.Hill Coffee - Visual Identity

At J.Hill there are more than 120 years of experience in coffee processing. Like all big industry, coffee is in a generational transition and that is why the visual identity should take a more fresh turn, reflecting innovation but without losing its legacy. We visit thier coffee benefit and get involved in each stage to know in depth the added value they offer to their customers. Visually, the inspiration is based in the lines as a recurrent element in the process of coffee beneficiation and the order they project in the micro processes that function as a whole, for a result loaded with excellence.