Finca Urbana - Content Strategy
Finca Urbana came to us to sell their coffee, but not in the way other coffee brands do. With a product range that offers coffee for every time of the day, we focused on the insights of the new coffee drinkers: young couples, entrepreneurs, university students, and anyone who enjoys (and needs) a great cup of coffee—while also catering to those just starting the magical ritual of making their own coffee. We drew inspiration from coffee culture and how coffee helps us tackle our tasks, from everything we can do with coffee to how we can’t live without it—expressed in a natural, fun, and sometimes even sarcastic way.