Imagine a platform that champions women’s independence while fostering a sense of inclusion, motivation, and community.
Well, it exists. EvenMade is a Chicago-based project that creates space for women—often overlooked by society—to learn construction skills that empower them.
Conceptually, we drew inspiration from Tetris—that retro game where different-shaped blocks find their perfect fit.
The analogy? No matter who you are or where you come from, you belong here.
Visually, we steered away from cliché “feminine” graphics, aligning with the project's mission to break stereotypes. Instead, we designed a dynamic logo and layouts, an energetic, inclusive color palette, and a bold, playful brand personality.
EvenMade embodies everything right about the feminist movement—empowering women and building community.
