Crêpe Lovers - Visual Identity
We redesigned CrepeLovers' brand identity with clear objectives: Refresh and refine their visual identity by establishing a cohesive graphic system and refining their logo. Create a more versatile image that adapts to their evolving and diverse menu. With this in mind, we built the branding concept around their signature product: the crepe. The visual elements are as flexible as a crepe itself—varied shapes and textures paired with different combinations and flavors, complemented by freeform strokes that capture the essence of Parisian charm