Chubbies - Visual Identity
Chubbies, a burger & wings restaurant , came to us to create their visual brand. In a country where the restaurant competition is fierce, it’s crucial to stand out with a unique and different image. We took inspiration from their name, 'Chubbies,' and identified something common among all 'foodies'—how they use their hands to eat , which conveniently reminded us of a 'C.' With that, we transformed this gesture into the 'Chubbie signal,' successfully setting ourselves apart from similar brands and creating a fun and vibrant icon.