Banista - Visual Identity
Banista 🍌, a Banana based frozen yogurt from Nashville, TN. We were tasked with designing a brand that highlights nature, organic processes, and a healthier dessert alternative. Our primary source of inspiration is the product itself, which beautifully integrates a symphony of senses, flavors, cultures, and experiences. For the logo, we developed a unique lettering style that captures the vibrant dynamism of the product. It reflects movement, lightness, and a personalized human touch. The overall graphic design embraces the natural theme of the project, featuring tropical patterns and elements to bring the brand to life.