Atrio - Brand Identity

We love working on multidisciplinary projects, and for the development of Atrio's brand, we collaborated closely with our good friends and office neighbors, Elastica Studio. The main idea was to design a plaza with open spaces, respecting the existing trees, and allowing the architecture to breathe. Inspired by this, we worked on the branding, from the naming to the environmental graphics of the shopping center, creating a proposal that stands out from what we typically see in the city.